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This article may need to be wikified to meet Wikipedia's quality standards. Please help by adding relevant internal links, or by improving the article's layout. (September 2010) This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions are available. (September 2010) Frank Rocholl is a German Graphic Designer, Art Director and Typeface Designer. He is also Creative Director and co-editor of the international fashion magazine Mirage. Contents 1 Biography 2 Mirage Magazine 3 Sources 4 References // Biography Rocholl started his career as a designer in the early 1990ies, when he and Thomas Seitz established the design agency Landscape in Düsseldorf. At this time he already was in charge of product launches with companies such as Mannesmann or Philip Morris International. From 1996 to 1997 he worked as the creative director of the Wiesbaden branch of the well-renowned German design agency Meiré und Meiré, being in charge of implementing the corporate design world of the smart. In his work Frank Rocholl puts an emphasis on the integral, holistic presentation of products and brands, using a blend of appearance, trade fair stands, catalogues and video installations. In 1998 Rocholl established his own agency, Rocholl Projects, in Wiesbaden, receiving commissions from companies such as Audi, Toyota and Epson. In 1999 he was a co-director on a total of 26 videos produced to present the German Lufthansa AG at the World’s Fair Expo 2000 held in Hannover, Germany. Frank Rocholl has received a number of awards for his work. His essays and interviews appeared in more than 30 international publication media. In 2003 he presented his first font family, called Nuri [1], a second editorial font family, called Nya [2], followed in 2006. Nuri is now distributed worldwide by FSI FontShop International. [3] In his own assessment Frank Rocholl is part of a generation of designers who have been strongly influenced by pop-culture, thereby introducing aspects of a so-called counter-culture into brand environments. As the initial trigger of his career as a designer he names the intricately designed album covers of the British design collective Hipgnosis. He has also been influenced by the work of the American architect John Lautner and the writings of the late French philosopher and media theorist Jean Baudrillard. Mirage Magazine In 2008 Frank Rocholl and Henrik Purienne, a fashion photographer and film director from Kapstadt SA, established Mirage – a 400-page fashion magazine, emphatically bent on retro-design. The first issue, published in January 2009, immediately proved a best-seller. Mirage #2, conceived in July/August 2009 in Paris and published in January 2010, was even more successful, with high quantities of copies sold in the US, Canada, Australia and Great Britain. In the view of Rocholl and Purienne Mirage is meant as a curated project reflecting the personal likings and discoveries of the editors – and thereby breaking up with some of the bogged-down routines in fashion magazines. The Mirage philosophy is centered around presenting utopias, freedom concepts and unsung heroes of the 1960ies and 1970ies, lined up with series of images by such promising young photographers as Jonathan Leder, Chatwick Tyler, Laurence Ellis or Chris Heads. In June 2010 Mirage has been nominated for the German Design Award. Sources Frank Rocholl Mirage Facebook Mirage 01 Mirage 02 5 Questions to Frank Rocholl References ^ Gestalten ^ Rocholltype.com ^ Fontshop.com